
Service: 3D & 2D Motion Graphics, Concept Development
For this project, N Colombia wanted to tackle a crucial topic in digital banking: security. The challenge was to convey complex security features—like encryption, real-time monitoring, and user control—without using intimidating jargon or creating a sense of fear. The video needed to make customers feel empowered and completely safe.
Our creative strategy was to visualize security as a tangible, sophisticated, yet accessible fortress. We chose a hybrid 3D and 2D motion graphics style to achieve this.
Why 3D? The sleek, tactile 3D elements of the phone and the "N" card make the digital product feel real and premium. It allowed us to showcase the physical and digital elements working together in a clean, controlled environment, symbolizing order and safety.
Why 2D? The 2D interface animations and iconography provided a layer of clarity and simplicity. This friendly visual language, consistent with Nu's brand, ensures the features are easy to understand and feel user-friendly, not robotic or overly technical.
Phase 1: Discovery and Scripting
Phase 2: Storyboarding and Styleframes
Phase 3: Asset Preparation
Phase 4: Animation
Phase 5: Sound Design


