Project 97: NBank Colombia, 3D & 2D Motion Graphics

Project 97: NBank Colombia, 3D & 2D Motion Graphics

Project 97: NBank Colombia, 3D & 2D Motion Graphics

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Confidentiality Notice: The contents of this portfolio are confidential and proprietary to Jake Dake Productions and its clients. This page is intended solely for the authorized recipient of the link.

Any unauthorized use, disclosure, reproduction, or distribution of this link or the materials contained herein is strictly prohibited. By accessing this portfolio, you agree to maintain the confidentiality of the information presented.

If you have received this link in error, please close this page immediately and notify the sender.

Service: 3D & 2D Motion Graphics, Concept Development

For this project, N Colombia wanted to tackle a crucial topic in digital banking: security. The challenge was to convey complex security features—like encryption, real-time monitoring, and user control—without using intimidating jargon or creating a sense of fear. The video needed to make customers feel empowered and completely safe.

Our creative strategy was to visualize security as a tangible, sophisticated, yet accessible fortress. We chose a hybrid 3D and 2D motion graphics style to achieve this.

  • Why 3D? The sleek, tactile 3D elements of the phone and the "N" card make the digital product feel real and premium. It allowed us to showcase the physical and digital elements working together in a clean, controlled environment, symbolizing order and safety.

  • Why 2D? The 2D interface animations and iconography provided a layer of clarity and simplicity. This friendly visual language, consistent with Nu's brand, ensures the features are easy to understand and feel user-friendly, not robotic or overly technical.

  • Phase 1: Discovery and Scripting

  • Phase 2: Storyboarding and Styleframes

  • Phase 3: Asset Preparation

  • Phase 4: Animation

  • Phase 5: Sound Design

For a premium, custom-animated video of this style, which seamlessly blends sophisticated 3D models with clean 2D motion graphics, the production timeline is typically around 4 to 6 weeks from initial concept to final delivery.

This comprehensive process allows our team to meticulously handle every detail, from 3D modeling and animation to final sound design, ensuring a high-end, polished result. In terms of investment, a project with this level of technical complexity and visual quality generally ranges from $2000 to $3000 USD, with the final cost depending on the specific scope and creative requirements of your project.