Service: Live-Action Commercial Campaign, Concept Development & Motion Graphics
This campaign's core idea is to directly confront and debunk common fears and misconceptions ("myths") associated with banking and credit cards. Each of the three videos tackles a specific myth: "You need a credit card to build your credit score." (Debunked by showing Nu's features.), "Banks are bureaucratic and full of paperwork." (Contrasted with Nu's simple, digital-first approach.), "Credit cards always lead to uncontrollable debt." (Countered by showcasing Nu's tools for financial control.)
The strategy is highly effective because it is relatable and empowering. By using a single, consistent spokesperson across all three spots, N creates a familiar and trustworthy guide. She speaks directly to the audience in a friendly, no-nonsense manner, positioning Nu not just as a bank, but as a transparent financial partner that is on the customer's side. The campaign's goal is to build trust by dismantling old fears and introducing a simpler, more human way of handling finance.
Phase 1: Pre-Production (Concept, Scripting, Casting, Location Scouting)
Phase 2: Production (A single, efficient shoot day for all three spots)
Phase 3: Post-Production (Editing, Color Grading, Motion Graphics, Sound)
