Project 31: NBank Colombia, 2D Motion Graphics

Project 31: NBank Colombia, 2D Motion Graphics

Project 31: NBank Colombia, 2D Motion Graphics

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Service: 2D Motion Graphics

Our objective was to create an explainer video that felt less like a bank advertisement and more like a helpful, friendly guide. We needed to demystify the product, highlight its user-centric benefits, and firmly establish the N brand as innovative, transparent, and approachable.


The creative solution was to use a clean, 2D motion graphics style. We intentionally moved away from corporate stock footage or complex jargon. The chosen flat design aesthetic allowed us to represent abstract financial concepts in a way that was instantly understandable and visually delightful. The vibrant color palette, rounded shapes, and smooth animations were all deliberate choices to create a feeling of warmth, ease, and optimism, directly reflecting N's brand values.

  • Phase 1: Discovery and Scripting

  • Phase 2: Storyboarding and Styleframes

  • Phase 3: Asset Preparation

  • Phase 4: Animation

  • Phase 5: Sound Design

For a premium, custom-animated video of this style, which utilizes clean vector graphics and is defined by its fluid, seamless transitions, the production timeline is typically around 4 to 7 weeks from initial concept to final delivery.

This comprehensive process allows our team to meticulously handle every detail, from storyboarding and custom illustration to the final animation and sound design, ensuring a friendly and highly polished result. In terms of investment, a project with this level of creative quality and smooth animation generally ranges from $6400 to $8900 USD, with the final cost depending on the specific scope and creative requirements of your project.