Service: Brand Commercial, Mixed-Media Production, Motion Graphics
This video is a masterclass in brand positioning. It's not just an advertisement; it's a declaration of war against the old financial establishment. The core strategy is to position Revolut as the champion for a new generation of ambitious, underestimated, and digitally-native individuals who have been overlooked or held back by traditional banking.
The video uses powerful, inclusive language ("For the ones who do," "the nerds," "the artists") to build a sense of a shared identity and community. It frames using Revolut as joining a tribe of forward-thinkers. It clearly sets up an antagonist: the slow, outdated, and exclusive world of "old money" and traditional finance. This creates a compelling "us vs. them" narrative. The fast-paced editing and eclectic visuals directly mirror the speed and versatility of the Revolut product itself. The medium is the message. The voiceover is a powerful, rhythmic manifesto. It doesn't sell features; it sells an attitude, a mindset of empowerment, and access to a world that was previously closed off.
Phase 1: Pre-Production (Concept, Scripting, VO Casting, Footage Sourcing)
Phase 2: Production (Voiceover Recording)
Phase 3: Post-Production (Editing, Motion Graphics, Sound Design, Revisions)
