
Service: Brand Storytelling, Testimonial Video
The core strategy of this video is to demonstrate how Nizwa is deeply woven into the fabric of the Omani community. As an Islamic bank, its goal is not just to provide financial services, but to be an ethical partner in the prosperity of its customers. This video brings that mission to life by showcasing the real, tangible impact the bank has on the lives and livelihoods of everyday people.
The strategic goals are: Humanize Islamic Finance: It moves beyond the principles of Islamic banking and shows the human outcome—a fisherman providing for his family, an entrepreneur realizing his vision; Build Authentic Trust: By using the voices of real customers from key local industries, the video builds immense credibility. It positions Nizwa Bank as a foundational pillar of the community, genuinely invested in its success; Differentiate from Competitors: The video highlights a key differentiator: Nizwa Bank is not an anonymous corporation, but a local partner that understands and supports the aspirations of the Omani people.
Phase 1: Pre-Production (The Foundation & The Hunt)
Phase 2: Production (Capturing the Story)
Phase 3: Post-Production (Crafting the Narrative)


